We Are Yoga

We are an awareness brand with an emphasis on lifestyle and sport. We make yoga cool. We Are Yoga! We Are Yoga is a wellness brand that bridges an ancient tradition with modern lifestyles and puts the focus back on an authentic practice. We create mats, towels, apparel and yoga accessories that are both practical and high performance. Inspired by bright colors, street art, musicians, and our coastal community, we incorporate these concepts into each product creating a unique, yet simple design that amplifies your yoga, and simplifies your life.

Supporting academic and athletic organizations that promote a positive yoga lifestyle is always our priority. We have grown into a community of people whose lives’ have been enriched through yoga and seek to share with others the value of a healthy body, mind, and spirit. As a brand, we host immersive retreats, workshops, innovative athletic competitions, and more with the intention of expanding awareness and inspiring others to find their yoga.

We Are Yoga is founded on the principle that yoga is not simply a trending style of fitness, but a system that trains our behaviors so that living well becomes rooted in our daily routine. The beauty of yoga is that once you understand the process, it can become anything that forces you to pay attention to breath and become more present. You can experience your yoga on the mat, with sand between your toes, or while taking deep mindful breaths at your desk. Unfolding the WAY of yoga is l